Session Playbook

Research to Product

60 minutes · For teams commercializing robotics & AI research

$200

or 3 sessions for $500 (save $100)

Who This Is For

You've built something impressive in the lab. A novel manipulation algorithm, a perception system that works in simulation, a control approach with great results on a benchmark. Now you need to turn it into something that works in the real world, reliably, at scale.

That transition is where most robotics projects die. I've watched it happen from inside production robotics teams and from advising startups. The gap between a research demo and a shippable product is wider than most people expect, and the mistakes are predictable.

Common situations:

What We Cover

Lab-to-Production Gap Analysis

What works in your controlled environment that will break in the real world. Identifying the assumptions baked into your research that production can't afford.

Technical Architecture for Scale

How to evolve from a research codebase to a production system without a full rewrite. What to keep, what to throw away, and what to abstract now vs. later.

Sim-to-Real Strategy

Practical approaches to bridging the sim-to-real gap. When simulation is a crutch vs. when it's essential. How to build a testing pipeline that catches failures before deployment.

Hardware Productization

From prototype hardware to something manufacturable. BOM cost reality checks, supplier selection, reliability engineering, and when to use off-the-shelf vs. custom.

Productization Roadmap

Sequencing the work from demo to MVP to v1.0. What to cut, what to nail, and how to tell the difference. Building a roadmap that investors and customers both find credible.

Team & Hiring for Transition

Research teams and product teams need different skills. How to identify what's missing, whether to hire or upskill, and how to change the culture without losing the people who built the thing.

Example Scenarios

Computer vision PhD, great paper results, wants to build a product for agricultural inspection

We'd assess which parts of the research generalize to field conditions, design a data collection strategy for real-world training data, plan the path from a laptop running inference to an edge device on a drone, and identify the first customer segment to target.

University lab spin-out, novel manipulation approach, Series A pitch in 3 months

We'd build a productization roadmap that investors will find credible, identify the engineering milestones that derisk the deal, figure out what "works in the lab" claims need more evidence, and plan the hires needed to execute.

Corporate R&D team, told to productize an internal robotics prototype within 12 months

We'd triage the prototype's technical debt, build a realistic timeline with dependencies, identify the organizational blockers (procurement, compliance, IT) that always take longer than expected, and design the testing strategy that production requires.

How to Prepare

Before the session

  • Prepare a 5-minute summary of what you've built and where it stands today
  • Share any relevant papers, demos, or technical documentation ahead of time
  • Know your constraints: timeline, budget, team size, target market
  • Identify the 1-2 biggest unknowns keeping you up at night

What to expect

  • Honest assessment of how far your research is from a product
  • A prioritized list of what to tackle first and what can wait
  • Specific technical recommendations, not just hand-waving about "productization"
  • 60 minutes is enough to diagnose the situation and set direction. Complex roadmaps may need follow-up sessions

3-Session Bundle

Research-to-product transitions don't happen in one conversation. A typical 3-session arc:

All 3 sessions must be used within 2 months.

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