Session Playbook

Robotics Founder Office Hours

60 minutes · For robotics startup founders

$300

or 3 sessions for $750 (save $150)

Who This Is For

You're building a robotics company and you don't have many people to talk to who've been where you are. Most of your friends are in pure software. Your investors give business advice but can't help with the technical decisions that will make or break your product. You're making choices every week that will compound for years.

I've been a technical cofounder and CTO. I've built hardware products, shipped software platforms, hired engineering teams from zero, doubled revenue year over year, and made plenty of mistakes along the way. This session is a chance to talk through your hardest problems with someone who has the context to actually help.

Common situations:

What We Cover

Technical Architecture Decisions

ROS 2 vs. custom. Cloud vs. edge. Build vs. buy. Monolith vs. microservices. These choices matter more in robotics than in pure software because changing your mind is expensive when hardware is involved.

Building & Scaling Eng Teams

Your first 5 engineering hires define the culture and velocity of everything that follows. Who to hire first, where to find them, how to evaluate robotics talent, and what to pay them.

Hardware + Software Strategy

The hardest part of robotics is the intersection. When to design your own hardware vs. integrate COTS. How to manage hardware/software development in parallel without one blocking the other.

Go-to-Market for Robotics

Robotics GTM is different from SaaS. Pilot programs, deployment logistics, customer success, hardware support. How to price, how to sell, and how to avoid the mistakes that kill robotics startups.

Fundraising Technical Prep

How to present your technical approach to investors who don't have deep domain expertise. What to demo, what to explain, what to leave out. How to handle tough technical questions during diligence.

Whatever Keeps You Up at Night

Sometimes the most valuable conversation is about the thing you haven't told anyone about yet. A technical risk, a team issue, a strategic doubt. This is a confidential space to work through it.

Example Scenarios

Two-person team, pre-seed, building an autonomous cleaning robot

We'd talk about minimum viable hardware, whether to use off-the-shelf navigation stacks or build your own, how to structure a pilot program that actually generates useful data, and what your first hire should be (it's probably not another engineer).

Post-seed CTO, 8 engineers, struggling to ship on time

We'd dig into why: is it a process problem, a people problem, or a technical debt problem? How to run hardware/software sprints. How to set milestones that investors can track without micromanaging the team.

Bootstrapped founder, revenue-positive, considering raising for the first time

We'd evaluate whether you actually need to raise, what raising does to your priorities and pace, how to position the company to investors, and what technical milestones to hit before the fundraise to maximize your valuation.

How to Prepare

Before the session

  • Be ready to describe your product, team, and stage in 2 minutes
  • Identify the 1-2 decisions or problems you want to focus on
  • If relevant, share your tech stack and team structure in the intake form
  • Don't worry about polished slides. Raw honesty is more useful than a good presentation

What to expect

  • Direct, honest advice. I'll tell you what I'd do, not what you want to hear
  • 60 minutes is enough to go deep on one or two big topics
  • Everything discussed is confidential
  • You'll leave with concrete next steps, not just food for thought

3-Session Bundle

Building a company is not a one-conversation problem. The bundle gives you a technical advisor on speed dial for your most critical phase. A typical 3-session arc:

All 3 sessions must be used within 2 months.

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